Android Has Biggest Growth in Smartphone Market

The smartphone has become the new ubiquitous gadget that everyone seems to have. We have seen the casette player, the handheld video game console, the mp3 player and the humble, normal, mobile phone dominate the pockets of jackets and bags over the recent years. Step forward the smartphone. To be fair, the smartphone is just the next generation of mobile telephone devices but with advances in technology, you are now able to download music, video and games to your smartphone, browse the web, word process, send and receive emails and so much more. The phone has become a way to interact with the world not just one on one.

Perhaps the most famous smartphone is the iPhone 4 and its previous incarnations. However new research by Canalys suggests the iPhone is not as dominant as the media makes out. In fact, it is the third most popular smartphone device. And whilst it has seen a growth of over 60% from last year, it is dwarfed by Android's 886% increase in growth.

Google's Android is increasingly winning favour over Apple's iPhone platform for a multitude of reasons. Firstly, it is available on many different devices from many different manufacturers, so there are lot more choices for consumers. Furthermore, the Android App Market has a strong community behind it and continues to grow. This is an amazing achievement for Android. It certainly hasn't been grabbing the headlines like Apple's offering but it is nice to see that there is still competition.

All smartphone providers have seen an increase in sales apart from Windows, although Windows 7 Mobile OS might change that. Interestingly, Symbian is still the undisputed market leader with more than double the share of its nearest rival. Symbian, however, looks like it is going to be phased out eventually by Nokia. Symbian is a relatively old smartphone OS and Nokia's stronghold in Africa, Asia and Europe accounts for the platform's success. However, it seems Nokia are aware that Symbian may not contend well with the latest smartphone OS platforms as it is continuing to show support for Linux based Maemo and Meego platforms.

Apple iAd Network

Apple has announced that the launch date for the iAd mobile advertising network will be July 1. Why is this platform different from other types of advertising that one can find on the Internet or by watching television?

As Steve Jobs said in his last presentation in relation to the Iphone OS4: “What we want to do with iAd´s is to deliver interaction but also deliver emotion.”

It is a well-known fact that interactive ads on the web are not capable of delivering emotion. On the other hand, television ads are capable of delivering emotion but not interaction. Apple wants to sit in the middle and deliver interaction and at the same time emotion. This is the reason why this new feature by Apple is so important. Users can interact with advertising through distinct features such as: full-screen video, audio, games, maps, and more. It is also very important to note that one does not have to leave the application that they are currently using. By simply clicking on an (x) on the top left corner of their Iphone, the phone goes automatically back to the application the user was using before clicking on the ad.

Apple is also trying to help developers and this is the reason why they have decided to give 60% of advertising revenue to developers. This product will be available for iphone and ipod touch users and it will truly change ads in the mobile industry.