Thursday, 10 June 2010
Apple has announced that the launch date for the iAd mobile advertising network will be July 1. Why is this platform different from other types of advertising that one can find on the Internet or by watching television?
As Steve Jobs said in his last presentation in relation to the Iphone OS4: “What we want to do with iAd´s is to deliver interaction but also deliver emotion.”
It is a well-known fact that interactive ads on the web are not capable of delivering emotion. On the other hand, television ads are capable of delivering emotion but not interaction. Apple wants to sit in the middle and deliver interaction and at the same time emotion. This is the reason why this new feature by Apple is so important. Users can interact with advertising through distinct features such as: full-screen video, audio, games, maps, and more. It is also very important to note that one does not have to leave the application that they are currently using. By simply clicking on an (x) on the top left corner of their Iphone, the phone goes automatically back to the application the user was using before clicking on the ad.
Apple is also trying to help developers and this is the reason why they have decided to give 60% of advertising revenue to developers. This product will be available for iphone and ipod touch users and it will truly change ads in the mobile industry.